Voluntary Benefits for the Multi-generational Workforce

T H E M U L T I - G E N E R A T I O N A L WO R K F O R C E

S O C I E T A L T R E N D S & V O L U N T A R Y B E N E F I T S

H OW T O L A U N C H A V O L U N T A R Y B E N E F I T S P R O G R A M

T H E R O L E O F T H E V O L U N T A R Y B E N E F I T S C O N S U L T A N T

8 steps to a successful voluntary benefits program 5. Facilitate ease of enrollment with channel of choice options. Incorporate multiple enrollment channels to cater to the needs and tastes of your workforce, especially if it is multi-generational. Advances in technology include enrollment platforms to suit just about any demographic. Some employees may be more comfortable enrolling through a call center while others will prefer to use websites or smartphone options. Do what you can to accommodate everyone; they’ll respond with better engagement. 6. Before you attempt to enroll employees, educate them. Educational group meetings and one-on-one counseling sessions are vital to a successful Voluntary program roll-out. A group meeting is where employees usually get their first glimpse of Voluntary products and that setting allows them to ask questions before enrollment is under way. One-on-one sessions with Voluntary product counselors can help employees understand how certain products will fit their personal needs.

8 STEPS TO A SUCCESSFUL VOLUNTARY BENEFITS PROGRAM

STEP 01 Survey your employees to identify insurance preferences.

STEP 03 Define goals and objectives; secure management’s buy-in.

STEP 02 Conduct a gap analysis to on current benefit offerings vs. competitors.

STEP 08 Complete your post-enrollment follow-up.

83%

71%

STEP 04 Choose carriers; set the strategy and calendarize every step.

STEP 06 Offer channel-of-choice enrollment options.

of employers believe Voluntary Benefits

of employees are open to enrolling in Voluntary Benefits, and they don’t expect their employer to pay for them.

improve worker satisfaction and morale.

STEP 05 Conduct group and individual educational meetings.

STEP 07 Simplify your messaging and repeat it often.

- LIMRA Research Association

- BenefitsPRO/Eastbridge

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